Radico Khaitan, maker of Magic Moments vodka, reported a strong start to FY27, led by continued premiumisation. Total IMFL volumes rose 2.8 per cent year-on-year to 10 million cases in Q1FY27, while Prestige & Above (P&A) brand volumes surged 35.8 per cent to 5.22 million cases. As a result, P&A brands accounted for 53.1 per cent of IMFL volumes, up from 41.5 per cent a year ago.
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